Evaluation Indicators and Optimization Path for Intercultural Communication Competence of Traditional Chinese Medicine
DOI:
https://doi.org/10.62836/amr.v4i1.448Keywords:
traditional Chinese medicine, intercultural communication, intercultural communication competence, communication competence evaluation, global health communication, optimization strategiesAbstract
As Traditional Chinese Medicine (TCM) gains increasing global attention, its effective dissemination across cultural boundaries has become a critical issue in international communication and global health governance. However, existing dissemination efforts often face challenges such as cultural misinterpretation, limited policy support, and inadequate evaluation mechanisms. This study aims to construct a comprehensive framework for evaluating the intercultural communication competence of TCM and to propose optimization strategies for its global promotion. Drawing on Lasswell’s 5W communication model, intercultural communication theories, and policy analysis, this research develops a multi-dimensional evaluation indicator system encompassing communicator professionalism, media coverage and interactivity, translation accuracy, cultural adaptability, and audience reception. Based on these indicators, the study proposes a set of optimization paths, including enhanced policy and institutional support, localized content strategies, media digitalization, and interactive communication mechanisms. The findings provide both theoretical foundations and practical guidance for improving the effectiveness of TCM’s international communication. By offering a scientific basis for assessment and optimization, this research contributes to bridging cultural gaps and advancing the high-quality development of TCM in the global context.
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