Barus, D. H. N. (2024). David vs Goliath: How Electric Vehicle Penetrate the Conventional Automotive Market in ASEAN. Economics & Management Information, 3(1), 1–13.

David vs Goliath: How Electric Vehicle Penetrate the Conventional Automotive Market in ASEAN

Electric Vehicle is an automotive industry that is predicted to be the future. In particular, in ASEAN, which has two car assembly centers, one of the largest in the world, namely Indonesia and Thailand. But is this industry able to take the market from the fossil fuel car industry? which has been a giant for decades. This study uses an exploratory qualitative approach to process the data found from secondary data and mixed them with deep literature review. The final analysis is also equipped with digital analytical analysis to determine consumer interest in ASEAN. This study finds several strategies for the electric car industry to develop, first the crucial role of government, second is the technological innovation that makes the cost and selling price of electric vehicles become affordable and third, the collaboration of manufacturers in developing this industry in Southeast Asia is mandatory.

electric vehicle; automotive market; ASEAN market


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Supporting Agencies

  1. Funding: Not applicable.