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https://doi.org/10.62836/emi.v3i4.241
Dan Wang. (2024). Research on Marketing Innovation of Beihai Nanzhu in "Internet Plus" Era. Economics & Management Information, 1–8. https://doi.org/10.62836/emi.v3i4.241
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Research on Marketing Innovation of Beihai Nanzhu in "Internet Plus" Era

In view of the development status and existing problems of marketing of Beihai Nanzhu in the era of “internet plus”, innovative countermeasures such as dual-matrix layout, innovative design, joint-name IP, differentiated marketing and integration of literature and tourism can not only continuously optimize the marketing model of Beihai Nanzhu, but also expand its popularity and reputation.

Beihai Nanzhu; “internet plus”; marketing innovation

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Supporting Agencies

  1. Funding: National College Student's Innovation and Entrepreneurship Training Program Project (202214684003X).