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https://doi.org/10.62836/emi.v3i4.250
Shiqi Liang, & Hui Cheng. (2024). Research on the Mode of E-Commerce Assisting Agricultural Innovation and Entrepreneurship under the Background of Platform Economy—A Case Study of E-Commerce Assisting Farmers in Wenchuan County. Economics & Management Information, 1–10. https://doi.org/10.62836/emi.v3i4.250
Volume 3, Issue 4, December 2024
Copyright (c) 2024 Shiqi Liang, Hui Cheng
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Research on the Mode of E-Commerce Assisting Agricultural Innovation and Entrepreneurship under the Background of Platform Economy—A Case Study of E-Commerce Assisting Farmers in Wenchuan County

This paper takes the case of e-commerce aiding agriculture in Wenchuan County as an example to analyze the specific practices and economic benefits of e-commerce aiding agriculture in Wenchuan County. It is discovered that there exist problems such as backward infrastructure construction, shortage of skilled talents, and insufficient market credibility in e-commerce aiding agriculture in Wenchuan County. According to the innovation theory and in combination with the background of platform economy, this paper puts forward strategies and suggestions such as innovating the supply of industrial space, strengthening the introduction and cultivation of talents, and guaranteeing the quality and safety of agricultural products, with the aim of providing references for the development of rural e-commerce.

platform economy; E-commerce to assist agriculture; innovation and entrepreneurship

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Supporting Agencies

  1. Funding: Higher Education Special Project of Guangdong Department of Education in 2022: A study on the mechanism of Gig Economy's influence on college Students' Entrepreneurial Behavior - Based on an empirical test of universities in the Guangdong-Hong Kong-Macao Greater Bay Area (Project No. 2022GXJK358).