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https://doi.org/10.62836/emi.v4i6.540
Li, X., & Wen, J. (2025). Research on the Problems of Anchor Training Based on the Relationship between E-Commerce Anchor Live Broadcast Effect and Product Transaction. Economics & Management Information, 1–22. https://doi.org/10.62836/emi.v4i6.540
Volume 4, Issue 6, December 2025
Copyright (c) 2025 Xi Li, Jiapei Wen
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Research on the Problems of Anchor Training Based on the Relationship between E-Commerce Anchor Live Broadcast Effect and Product Transaction

Based on the research on the relationship between live broadcast effect and product transaction of e-commerce anchors, this paper discusses the training of anchors, which provides a beneficial reference for e-commerce enterprises to cultivate excellent anchors. With its unique interactivity and authenticity, e-commerce live broadcast has won the love of many consumers. The purpose of this paper is to live through the analysis of the electric business anchor clinch a deal with products effect, the relationship between the explore the host training problems, cultivate good host to provide the reference for the electric business enterprise. This paper analyzes the impact of live broadcast effect of e-commerce anchors on product transaction rate from multiple dimensions. Based on the above analysis, this paper further discusses what aspects to train anchors. The article believes that an excellent e-commerce anchor needs to be professional, entertaining, interactive and other elements of live broadcast ability. Finally, combined with the actual situation of the e-commerce live broadcast market, this paper puts forward the problems and suggestions that e-commerce enterprises need to pay attention to when training hosts. The purpose of this paper is to analyze the internal relationship between the live-streaming effect of e-commerce anchors and the product transaction, and to deeply explore the related issues of anchor training, so as to provide a strong reference for e-commerce enterprises to cultivate excellent anchors.

e-commerce anchor training anchor traits live broadcast effect

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Supporting Agencies

  1. Funding: This research received no external funding.