Research on the Innovation of Fiscal and Tax Information Dissemination in Hainan Free Trade Port in the Era of Media Convergence—A Case Study Based on the Participation of Colleges and Universities

Research on the Innovation of Fiscal and Tax Information Dissemination in Hainan Free Trade Port in the Era of Media Convergence—A Case Study Based on the Participation of Colleges and Universities

The fiscal and taxation policies of Hainan Free Trade Port cover a wide range, often including professional terms, refining applicable conditions, and setting differentiated requirements for different groups. For enterprises, residents, students and visitors, the difficulty is often not to obtain policy information, but to understand the true connotation of the policy and to judge whether the policy is applicable to their own situation. This paper takes the practice of “community preaching + online live broadcasting “carried out by the Accounting College of Hainan Vocational University of Science and Technology as the research object, and uses the 5W theory of policy communication, the cognitive attitude behavior model of communication effect and the theory of multi-center collaborative governance to carry out analysis. Combined with the case, the communication process is discussed from four dimensions: policy language translation, online and offline integration, interactive feedback and multi-agent collaboration. The case shows that university participation can transform professional fiscal and taxation knowledge into popular communication content. Offline community activities to achieve face-to-face communication between teachers and students and residents; live broadcast provides another set of interpretation channels, covering audiences who fail to participate in offline activities. The problems collected in the process of communication can also become the material for subsequent explanation and live broadcast topics. This research mainly relies on the activity ledger, live background data, participant feedback and field observation to carry out analysis, and does not try to demonstrate the quantitative causal relationship between the mode of transmission and the result of transmission. It focuses on the analysis of the actual communication operation logic of the practice and the enlightenment of the experience to the long-term dissemination of fiscal and taxation information of Hainan Free Trade Port.